Category Archives: Recruitment Marketing

Three Companies Who Are Killing It with Their Job Postings

When they’re at their best, your company’s job postings can inspire candidates to complete an application or to join your talent community. That’s why it’s so important to get them right. If you’re describing your roles in a way that feels too similar to how your competitors describe their roles, or if you’re filling your […]

Recruitment Marketing

Don’t Be Humble: Showcase Your Employer Brand Through Recruitment Marketing

Whether it’s a cafeteria stocked with free food or the opportunity to send humans to Mars, it’s easy to conjure up reasons candidates seek out careers with popular, newsworthy companies. It’s also easy to list off any number of companies that offer generous employee perks or purpose-driven missions that are well known to the public […]

Recruitment Marketing

4 Eye-Opening Insights About Employer Branding

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths. Who is James Ellis? He runs a consulting practice to help organizations like Liberty Mutual, […]

Recruitment Marketing

Recruitment Marketing 101

What is recruitment marketing? Recruitment marketing refers to a recruitment strategy used to attract and nurture passive candidates through marketing. The purpose of a recruitment marketing campaign is to let candidates know about your company, inform candidates about open positions, generate interest in your organization and, ultimately, lead candidates to apply for open roles. Organizations […]

Recruitment Marketing

7 Practical Tips for Making Super Sticky Employee Testimonial Videos

Finding the perfect candidate requires talent acquisition teams to employ creative ways of engaging and sourcing talent, including passive candidates who may not be looking for a new position …

Recruitment Marketing

Stop Wasting Money on Signing Bonuses: 3 Recruiting Incentives That Actually Work

Candidates may feel great about getting a 5–25% bonus check but having to sign a scary-sounding contract detailing what’s going to happen if they leave too soon feels icky. Is that the right way to start a relationship? And if word gets out that signing bonuses were offered to some employees and not others? Well, […]

Recruitment Marketing