Category Archives: Recruitment Marketing

5 Steps to Improve Your Hiring Process (From the Top Interns of 2023)

These observations led us to ask questions like: What do candidates value the most during their job search? What helps a company stand out? How do candidates like to engage with employers pre and post offer? Kate Choudhury spoke with four of Wayup’s Top Interns of 2023, ranging from a high school senior to college […]

Recruitment Marketing

Engaging Gen Z Candidates through Social Media (Webinar Recap)

Jade and Morgan shared their experiences in content creation, personal branding, and employer branding and discussed key strategies for building authentic connections, fostering engagement, and amplifying employer brands on social. Let’s dive deeper into the takeaways from the webinar and highlight the pillars for successful engagement with Gen Z through social media. Meet Gen Z […]

Recruitment Marketing

8 Ways to Build Your Employer Brand on Campus

Establishing a strong employer brand not only helps students recognize your company on campus, but builds excitement for the open roles at your organization. Here’s how to make your company stand out with an effective employer branding strategy and campus recruitment approach. What matters most in campus recruiting? A study by the National Association of […]

Campus Recruitment

3 of the Best Social Media Recruiting Examples We’ve Seen This Year

According to Pew Research, about seven in ten American adults use social media every day, making it a powerful channel to recruit, build your employer brand, provide insight into the employee experience, promote programs and perks, and more. Having a defined strategy or purpose, posting frequently and highlighting your employer brand are just some of […]

Recruitment Marketing

The Best Employer Branding Examples We’ve Seen This Year

Employer branding content is one of the most powerful tools available to recruitment teams. Highlighting an organization’s mission, values, and workplace, employer branding allows a company to tell its story in its own words and highlight the unique aspects of its work culture. The right employer branding can also help candidates understand how real employees […]

Recruitment Marketing

How to Respond to Third-Party Employer Reviews

It’s never been easier for candidates to assess an employer’s reputation (without ever making a personal connection with someone who works at the company). Glassdoor, Comparably, and a host of other employer-review websites allow a company’s current and former employees to publicize their employer’s strengths and weaknesses. Crowdsourced insights can provide unvarnished insights into company […]

Recruitment Marketing